"Dr. Vennard's job is to convince meat-eaters to eat less meat. A juicy burger just sounds more delicious than healthy broccoli. To reach the goal he says we have to change the words we use. It helps to talk about where the food comes from. Many restaurants sell Cuban black bean soup more than low-fat vegetarian bean soup. Or they can talk about taste, color, and texture instead."
To sell more food from plants, many restaurants ...
